Management Platforms and Tools

   So in preparation for this blog post about management platforms in social media I have been looking into specific aggregators for all of my different social media accounts which is really just Facebook but all of my little secondary accounts have helped me to know more about the website Hootsuite.


   From what I can tell it basically just takes all of your social media accounts and stuffs them into one super account that you can use to see everything that is going on in your social media life. So I made a Hootsuite account and threw Facebook, Twitter and LinkedIn onto my "stream" and watched to see what happens. And the answer? Nothing, they just show up like their regular selves with a wall or page of some sort with all of the new information you need to see.

   With all of this information now at my finger tips I felt a new level of power, like I could take over the world or even save the world! Depending on if I go the Anakin or Luke route in my personal adventures. Now, because of the lack of sarcasm that comes through the written word I would like to take this time to say my whole first line of this paragraph was sarcasm. Why? Because I already had all of those things at my fingers tips and so it really doesn't do much for me and the present time. Also, the fact that I do have all of those things really doesn't give me power to take over the world in case you didn't pick up on that.

 Even all of the reasons listed on the Social Media Today website don't really give me enough incentive to convert my whole social media life to my Hootsuite account. The big problem I have is that I basically have a social media aggregator right now... it's called a smartphone. Isn't that exactly what I already do with my social media apps? I put them all on my phone, swipe through them in under a second and connect and receive notifications for as many or as few as I want. I'm sure that there are individuals out there that can find some use for these types of programs, or even productive uses for these programs, but my current lifestyle and needs do not require something like this idea or set up.

    While I might not have found any personal use you productive uses for an individual that does not mean this couldn't be effective for a product, brand, company, or organization. In an article from Entrepreneur.com they do lay out some of the possible websites or programs that could be effective for your company to use. This would only make sense if you had a bunch of different marketing tools in your social media platforms and needed to monitor activity and happening of a lot of different conversations at the same time.

   Well, as always, the the choice is yours as to whether or not you would like to use an aggregator program, and if you do chose to do so please leave a comment explaining why you think it is a good idea and what some of the pros are in having one. Maybe you'll just convince me!