Organizational Uses

     With the seemingly infinite number of organizations in this world it would be considered difficult, and for small businesses impossible, to establish a strong online identity without having large sums of money and huge amount of resources to pour into online advertising and marketing. It is clear that while not all marketing an organization is done or should be done online there is still a very large chunk of their efforts being poured into the world wide web as a source to get their message out as quickly as possible and to as many different individuals, groups or other organizations as possible.


   All of these potential readers and seers of online advertising, marketing or just online presence pose a problem. How do we reach all of them without a great deal of power to back up these internet campaigns? Well, thanks to a relatively new and well know medium we can see a glimmer of hope and maybe a possible solution to that problem. Let's take a look at a small business perspective and how social media might play into an established online presence. There is a business in Honeyville Utah that focuses on selling homemade honey to as many locals and nearby customers as possible. Their information can be found at their Honey Jar website and it seems like great local business with some fun potential.


    But now let's look at a problem they might face. Let's say they only have about a dozen employees, most of them are focused completely on taking care of the bees and honey, and the rest are so consumed by other responsibilities in the business that they can't run all of the online marketing on top of their already demanding workload. They could hire someone to be in charge of the digital marketing process but really the profit margins haven't been booming off the charts at a high enough rate that they could afford to hire someone for such a task. What then could be done? (This is where social media applies and a great article from Kelsey Humphreys highlights exactly how this could be accomplished if you're interested in looking into how social media can be effective in a busines). Social media can take its role in this company because only a small amount of time as effort can be used to start up the process and if it were to grow then it would be assumed resources would now be available to really drive it home.

    All that someone would need to do would be to start a few social media profiles and begin reaching out to friends and encouraging them to reach out to others. Especially those who have purchased your honey and have a great opinion of your product. Then just make sure to through a couple interesting picture, videos, deals and incentives on your websites and monitor the progress of each social media profile until something takes off. Of course, this whole idea is a gamble, but the time and money (no money because it is free) is definitely worth the reward of finally developing some online power outside of just a website.